Start your review of The Television Will Be Revolutionized Write a review Jan 29, Armin rated it liked it I assume this was a good book when it was written but apart from the brief history of 20th century TV the rest of it no longer makes sense because its too old and the post-network TV is extended far beyond this book. The fact that it is used as an MA Media Study course textbook is heartbreaking Lotz puts forth the idea of the post-network era as the industrys current historical epoch, tracing its lineage first from the network era and then to the multi-channel transition. Several developments have led us to this post-network era, chief among them being the mediums process of digitization.
|Published (Last):||19 May 2006|
|PDF File Size:||7.87 Mb|
|ePub File Size:||10.6 Mb|
|Price:||Free* [*Free Regsitration Required]|
Start your review of The Television Will Be Revolutionized Write a review Jan 29, Armin rated it liked it I assume this was a good book when it was written but apart from the brief history of 20th century TV the rest of it no longer makes sense because its too old and the post-network TV is extended far beyond this book.
The fact that it is used as an MA Media Study course textbook is heartbreaking Lotz puts forth the idea of the post-network era as the industrys current historical epoch, tracing its lineage first from the network era and then to the multi-channel transition. Several developments have led us to this post-network era, chief among them being the mediums process of digitization.
With the shift to digital, the medium has had to re-regulate standards, deal with new technologies such as the DVR , and drastically re-evaluate how it measures audiences. Lotz approaches television as an industry and engages with specific content only to illustrate a point she is trying to make. By devoting a chapter to each industrial facet, Lotz is able to examine each subject with the necessary depth they deserve. Lotz also employs a strong historical approach in arguing how and why the medium and industry look the way they do in contemporary times.
For example, in her discussion of audience measurement, Lotz describes the numerous attempts at audience measurement over the past 60 years beyond merely mentioning Nielsen. Her historical work leads us to the conclusion that it was competition from other companies and technologies that led to Nielsen drastically updating their own practices in the s, 90s and even today.
Another approach that the text employs is political economy. This is especially prevalent in the chapter on the changes facing the advertising industry. Lotz explores the power relations between audiences, producers, distributors, and advertisers in a way that challenges popular notions of the relationships these entities normally have.
Rather than accepting that advertisers hold all the power or, at the opposite end of the spectrum, that the consumer is now king to paraphrase a network executive , there exists a complicated power matrix predicated on various political, economic, and cultural values. These approaches are definitely a strong suit for the book, but they also limit the potential audience. The Television Will Be Revolutionized is probably best suited for graduate courses and potentially an upper division undergraduate seminar that deals exclusively with the American television industry.
Additionally, this book is not aimed at the general public, save for those few individuals who are avid hobbyists of television as an institution. While Lotz may not use many case studies throughout the book, she does devote one final chapter to examining how each of the various industrial aspects explored previously play out in the real world, so to speak.
The five case studies she uses flesh out and provide the reader with concrete examples of how the industry has actually evolved. It is also this section that readers may enjoy the most, depending on if they are a fan of the television show discussed. One problem that cannot be blamed on Lotz but still must be mentioned is the fact that it feels a bit outdated. Being five years on from its publication date, perhaps an updated chapter might be beneficial, especially because of how much digital and web technologies have proliferated in that timeframe.
For example, she mentions useful areas of future research might be in online amateur video, an area that has exploded in popularity and merits, perhaps, its own chapter. Concerns about outdatedness aside, The Television Will Be Revolutionized is an excellent piece towards understanding how the television industry is changing.
The Television Will Be Revolutionized
The revised, second edition proves that rumors of the death of television were greatly exaggerated and explores how new distribution and viewing technologies have resurrected the medium. Shifts in the basic practices of making and distributing television have not been hastening its demise, but are redefining what we can do with television, what we expect from it, how we use it—in short, revolutionizing it. Television, as both a technology and a tool for cultural storytelling, remains as important today as ever, but it has changed in fundamental ways. The second edition addresses adjustments throughout the industry wrought by broadband delivered television such as Netflix, YouTube, and cross-platform initiatives like TV Everywhere, as well as how technologies such as tablets and smartphones have changed how and where we view. Through interviews with those working in the industry, surveys of trade publications, and consideration of an extensive array of popular shows, The Television Will Be Revolutionized goes behind the screen to explore what is changing, why it is changing, and why the changes matter.
The television will be revolutionized