Add to basket Add to wishlist Description Why do people behave and think the way they do? What makes people choose certain products and services? How does consumption affect our everyday lives? Informed by psychological theory and supported by research, this book provides an overall understanding of consumer behaviour and underlying thought processes. Psychology is central to an effective understanding of consumer behaviour and this book shows how it can be used to explain why people choose certain products and services, and how this affects their behaviour and psychological well-being. It explores key theories within social, cognitive and developmental psychology to show how psychology can help explain consumption behaviours.
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Research grants, consultancy, knowledge exchange Consultancy Betty TV , acted as advisor for a series made for Channel 4 about shopping House of Commons Environmental Audit Committee Understanding consumer decision making: One approach to guiding consumers to make sustainable food choices.
Our team monitored the energy consumption of the houses and led on tenant engagement to increase awareness and encourage pro-environmentally based behaviours. The team investigated how to make house buyers perceive environmentally friendly sales related messages in a positive light.
This project monitored a set of flats in Wisbech, Cambridgeshire, as they were fitted with air source heat pumps and solar PV panels, to reduce energy usage from the grid.
It worked on the tenant engagement to encourage residents to reduce their energy consumption by using a number of different psychology-based methods. Consumer Neuroscience. USA: Elsevier. Jansson-Boyd, C. In Proceedings of the 4th World Sustain. Cloherty, R. Transactional Analysis: A way to understanding and combating overconsumption. Robison, R. Seeing things differently: reframing the challenges of energy efficiency measure uptake as potential motivators,Sustainability, 5, pp.
Tactile Marketing: Friend or foe? Touch Matters: Exploring the relationship between consumption and tactile interaction. Social Semiotics, 21, pp. Aruk, N. What users know about the design process: a report on two exploratory studies. Abstract in press. Consumption Matters: A psychological perspective. Basingstoke: Palgrave.
Designing aesthetic concepts: Can it be done? Psychology, Aesthetics, Creativity and the Arts, 5, pp. The role of touch in marketing: An introduction to the special issue. Marlow, N. To touch or not to touch; that is the question. Should consumers always be encouraged to touch products, and does it always alter product perception?
Consumer Psychology. Maidenhead: Open University Press. A Korean translation of this book has been produced. Recent presentations and conferences Jansson-Boyd, C. The 4th World Sustainability Forum. Factors that affect Autotelic and Instrumental need for touch. Helping people to help themselves: Encouraging people to reduce their energy consumption. Dlugokencka, A. Visual design: It is more to it than meets the eye. The role of touch in product design.
Are consumers aware of the product design intent? An exploratory investigation. Making touch count: when do consumers evaluate tactile product features? Capitalising on pleasure: A way to increase condom use. Spiers, R. Materialism: Friend or foe? The link between materialism, subjective-well being and friendship. Bloomfield, S. Do the media contribute to whether British teenagers feel confident? Media experience Guardian Christmas shopping: click, click merrily online, the virtual tills are ringing.
Read online ITV News Cyber Monday. View online BBC News Gift cards: Why are they so popular? Read online The One Show The hidden messages in advertising Boots Beauty Magazine Your beauty favourites The Independent Men buy Mars, women prefer Galaxy.
Read online Psychologies How ad men tickle your taste buds Upgrade me Man, Explained The Sun Own brands on the rise The Independent The minefield of retail manners The Times Go green to see colour of their money.
Dr Cathrine Jansson-Boyd